Google Will Soon Stop Scanning Your Emails To Personalize Ads In Gmail
Since Gmail’s launch in 2004, one point of frequent contention was how the free service scanned emails to show tailored ads. Google has today announced that it is ending this personalization practice in Gmail later this year. This move does not remove ads that appear in Gmail’s web and mobile app, but rather changes how they appear to consumers. Google frames this decision as bringing the free version of Gmail in line with its ad-free G Suite counterpart....